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Focus Group

Idea One

My first idea got good feedback. Some people thought that the idea was too simple. The focus group said that the video would take a long time to edit, as the main feature of the idea is the editing style.

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I do agree with this feedback, although I don't believe it would take an extraordinary long time to edit, as I believe I am relatively good at video editing.

Idea Two

The second idea got pretty much the same feedback as the first idea, the idea is good but may take a very long time to edit. I do agree with this as the editing must be perfect for the idea to work properly and look fluid.

Idea Three

The third idea got good feedback, but the focus group said that it would be difficult to do because we are currently in a national lock down. They told me that the edit would be very easy, which I agree with.

I don't believe that it will be difficult because of lock down, because we don't need a lot of people, only one or two at most.

Conclusion

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The key learning points from this are that people prefer a simpler video with a higher chance of looking good more than a complex video with a higher chance of failing. This is why I will not be doing Idea Two, as there are many things that could go wrong. 

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Idea One however, I feel will be too simple and will not keep attention for the full length of the song, whereas idea three is an interesting idea and relatively easy to do. This is why I will be doing idea three.

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