Types of Research
Quantitative
Quantitative Research is numerical. People are asked to give numbers, or tick and cross answers to specific questions. Quantitative Research is statistical and closed ended questions are used.
Qualititative
Qualitative Research asks for the people's thoughts, feelings and opinions on a certain production. The answers to qualitative research are much more detailed than in quantitative research, and the questions are much more open ended.
Methods of Research
Primary Research
Primary Research is when you conduct the research yourself through focus groups, surveys and questionnaires. The important rules for primary research are to be impartial and ask unbiased questions. You should also ask a variety of different types of people these questions to get a large variety of sources.
Secondary Research
Secondary Research is when you use pre existing research done by somebody else. This information is usually found in books or on the internet. The important rules for secondary research are to credit your sources and include a bibliography. A bibliography is where you attack the full link to your source. If the source is online, you would link the URL somewhere in your research. If your source is a book, you would use the following format:
Author Name (Year) Title, Publisher, Town of publishment.
Jurassic World Research
Why was it Successful?
One of the main factors which made the 2015 Jurassic Park reboot successful enough to make 1.67 billion US Dollars in the Box Office and secure a place in the top twenty highest grossing films of all time was the use of the nostalgia factor. Jurassic World and Jurassic Park share many similarities. For example, Jurassic World's logo is almost the exact same design as the original film, but with a different colour scheme, as well as the fact that the premise and certain clips of the film are also almost identical. Doing this will have attracted people who watched the first film while they were kids to go and watch the new film to see what has changed, and to relive some of their childhood memories. "JW is the 4th in the franchise but more or less serves as a soft reboot, this film is amazing and it reminds me quite a bit of the original film." - Jesse L, Rotten Tomatoes, 2020.
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"The park is open and it feels nostalgic. 14 years since the disappointment that was Jurassic Park III (2001) Universal Studios attempts to reboot the franchise for a new audience. Jurassic World showcases the infamous Dino park in its full glory, until a new hybrid dinosaur unleashes onto the visitors of the park." reads another review on Rotten Tomatoes, 2020. These reviews show us that when people watched the film in the cinema, they were hit with a lot of nostalgia and were reminded of the time they saw the first film more than twenty years ago. Familiarity of the brand and theme mean that people are more likely to go and watch the film than if the film was given a new unfamiliar name and logo.
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Another reason why the film was extremely successful is the genres it falls under. It is listed as being an action, adventure and sci-fi film. The fact that it is listed and advertised as being in all three of these genres means that there is a wider potential audience for the film.
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The film was released by Universal Studios, which is one of the big six studios in Hollywood. This means that the film was allowed to have a much bigger budget and a lot more advertising was available for the film. If the film was made by an independent or lesser known studio, the advertisement wouldn't have been anywhere near as extensive and less people would know about the film. The budget for the film would also be much lower, meaning the film wouldn't have as much draw for the viewers as the film would lack technology and stars. The Big Six hold the majority of the market share in the North American film industry, and this means that it is very important for a film to be produced under one of these studios, as if they aren't the film has a slim chance of doing well. The Big Six hold around 85% of the market, and Universal alone has a share of 13%, and in 2015 (Release year of Jurassic World) it jumped up by 11%, from 10% in 2014 to 21% in 2015. This shows just how successful Jurassic World was that year.
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Technology is massively important in the Jurassic World films, as obviously the dinosaurs used are not real dinosaurs (That wouldn't work for a number of reasons.) Without the great technology behind this film, it either wouldn't exist, or would look awful. It makes heavy use of CGI. "The technology for getting the various dinosaurs on screen, he says, "has changed...in this one, it's all computer graphics, which shows how much computer graphics have changed." Says Jack Horner, the real life inspiration for palaeontologist Alan Grant, when asked about the evolution of technology from the first film (Where the vast majority of the dinosaurs were animatronic) to the 2015 film.
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Director Colin Trevorrow explains that he did use some animatronic dinosaurs for two main reasons. One was to pay tribute to Stan Winston, widely regarded as a master of special effects. The other reason was to make sure the actors had the right levels of fear when going up against the dinosaurs, this would ensure that the film felt more authentic and the characters would seem more natural.
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Another reason why the film was so successful and peaked at number three in the box office is the casting. Stars like Chris Pratt will have made people want to go and watch the film. Chris Pratt has an extremely large following, with just over 7.8 million followers on Twitter and 29.4 million Instagram followers. These numbers show that he has a large following and fanbase which will be more inclined to go and watch a film if it has him in it.
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The college class was asked which films out of the top twenty grossing films of all time they had seen. I have put their answers into a graph which you can see on the right. This graph shows that Jurassic World is the fourth most popular film in the class, only being beaten by three Marvel films. Fourteen out of the sixteen people (87.5%) who took part in this study had seen the film.
